Brand

Introduction

A brand guide is an essential tool for every organization – it provides structure for creativity.

Brand Ingredients

Residents, tourists, and businesses choose the Township of Southwold for a variety of different reasons, but three aspects shape the fabric of our brand promise and differentiate us from our competitors.

COMMUNITY SPIRIT

Here in Southwold, a sense of warmth radiates from within. Our community has immense pride in place,
and readily makes contributions to the Township’s betterment as well as each other.

RELAXED LIFESTYLE

Although the hustle and bustle of the big city is well within reach, Southwold sits enough apart that a quieter,
more laid back lifestyle is easily enjoyed.

AFFORDABILITY

Southwold is affordable, both in a residential and commercial sense, facilitating ongoing growth and land
development opportunities worth exploring.

Our Expression 

The Township of Southwold’s logo is inspired by our position as the Keystone Township.

The ‘s’ shape folds into a contemporary silhouette – a unique twist on the classic letter logo – and works delicately with the earthy tones and organic shapes to reveal Southwold’s scenic elements. Brought together by the center of the ‘s’ to form the notable keystone, this logo embodies all that Southwold has to offer to residents, visitors, and businesses alike.

 Slogans

 Slogans are short, catchy phrases that are used to convey the spirit of a brand in marketing campaigns. They are flexible and can be changed to suit various target audience needs.

To assist Southwold with reaching its various target audiences, the below slogans may be used across: advertisements (both print and digital); social media (posts and profile assets); marketing collateral (ie: flyers, posters, newsletter); swag and signage; and individual pages of the municipal website.

AUDIENCE: Residents

Heartfelt and homegrown

AUDIENCE: Tourist

Adopt the pace of nature

AUDIENCE: Businesses/Investors

Harvest opportunity

Complete Brand Guide Documentation